What is Mobile Heatmapping?
Mobile heatmapping shows you where people tap, swipe, drag, pinch/zoom, and every other action on your mobile website and apps.
What do the events show?
It's important to know what was a tap, and what was a drag, and what was a pinch in. Our mobile heatmaps lets you separate out by these actions. As a result, you can know where there's a pinch and maybe someone is interested in an item in your inventory, or maybe that image needs to be larger. If it's a drag, maybe it's not even intent but just the equivalent of scroll.
What is mobile heatmapping similar to?
There are desktop web heatmapping services such as Clicktale, Mouseflow, and Crazyegg. Then there are analytics services such as Mixpanel, KISSMetrics, and Google Analytics. Furthermore, there are mobile analytics tools such as Flurry, Pathmapp, and Heatma.ps. HeatData is among these services and focuses specifically on mobile web and mobile app designs.
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