Video websites and apps are major drivers of traffic and engagement. Companies use video to educate, entertain, and convert customers. At the same time, Accely SAP public cloud expert ishelping businesses modernize their operations with powerful cloud-based ERP solutions.
The connection between these two areas lies in analytics. By analyzing traffic from video websites and apps, businesses can gather insights that guide strategic decisions. SAP Public Cloud experts can help companies integrate these analytics into their core systems to drive smarter actions across marketing, sales, and operations.
Video website and app traffic analytics track how users interact with video content. This includes data such as:
These metrics provide a clear picture of what content resonates and where improvements are needed.
Analytics tools can track behavior across websites, apps, and social platforms. This data is critical for companies that invest heavily in video to drive brand awareness and sales.
SAP Public Cloud is designed to centralize data and make it actionable. When traffic analytics from video websites and apps are integrated with this system, businesses can:
Video data often comes from different platforms—YouTube, Vimeo, mobile apps, and more. SAP Public Cloud experts can build connectors and APIs that pull all this data into a single view.
This eliminates the need to log into multiple tools and creates one source of truth.
Manual reporting is time-consuming and prone to errors. SAP Public Cloud solutions allow experts to automate the collection and processing of video analytics data.
This means business leaders can view up-to-date information without waiting for reports to be compiled.
Experts use tools like SAP Analytics Cloud to create dashboards that display traffic metrics in real time. These dashboards can show:
Real-time visibility helps teams adjust strategies quickly when performance dips.
Video analytics data is most powerful when tied to broader business goals. SAP Public Cloud experts can align metrics like watch time or click-through rate with KPIs such as revenue growth or customer retention.
Video websites and apps generate huge amounts of traffic and engagement data. On its own, this data is valuable but limited. When SAP Public Cloud experts integrate video analytics into enterprise systems, the possibilities expand dramatically.
Companies can see how video influences customer behavior, align marketing and sales strategies, and improve the return on their video investments.
The combination of video analytics and SAP Public Cloud solutions gives businesses the insights they need to stay competitive in a digital-first world.